What is Cow Clicker?
Cow Clicker is a Facebook game about Facebook games by the author and game designer Ian Bogost. It was first released in July 2010 as both satire and playable theory of social games circa that era.
You get a cow. You can click on it. In six hours, you can click it again. Clicking earns you clicks. You can buy custom premium cows and timer overrides through micropayments. Cow Clicker is Facebook games distilled to their essence.
Wait, what? That's ridiculous.
Oh, come on. Back in 2010 it was a little startling, maybe. Now computers click on cookies absent human players, and people endlessly swipe dollar bills on their iPhones. In fact, so many years hence, Cow Clicker probably seems so normal as to be ordinary, even boring by today's standards.
Of course people would click a cow every six hours. Why wouldn't they? All we do anymore is click on things.
Didn't I read about this in Wired?
Can I still play Cow Clicker?
Cow Clicker is still playable on Facebook.
One thing: all the cows are gone, having been raptured. Not to worry, though. You can still click on the spot where a cow used to be.
Wait, do people really do that? Click on the spot where a cow used to be?
How stupid. I'd never click on the spot where I used to click a cow.
Sure, of course. I'm sure you wouldn't sponsor a non-existent potato salad either.
Where can I learn more about Cow Clicker?
One last question: When I went to click the cow at the top of this page (duh), I noticed a big "2" appear in its place. Does that mean you're making a sequel?! It must mean that, right?
I suppose it could. I mean, I can see how you'd reach that conclusion.
But, it also might just be a big "2" with an udder, signifying nothing.